Tuesday, August 7, 2012

Things to keep in mind while designing Banners for marketing

 
Banners plays a very crucial role in marketing campaign of a business. Designing attractive and Eye catching banners can really influence the visitors, tempting them to visit your business site. So importance of banner designing should never be overlooked.

Keeping in the importance of a professional banner design, I am presenting some really remarkable tips to take care while designing your own banners. These tips will surely help you in making eye-catching banners.


1. Design your banners by using words like “enter” and “click here” : You can
enhance the efficiency of your banner by using the words like “enter” and “click here”. If the title of your banner is impressive , then user can click on it which will result in improving your business sales

2. Use pre-defined Preloaders to load your banners in less time : Try to keep your banner small in size. The pre-defined Preloaders will help you to load your banner in very less time.

3. Apply animated effects to your banners : Impressive animated banners help you to attract more traffic on your website. But never over load the animations in your banner . Always try to keep it interactive, animated but simple as well.

4. Give Unique title to your banner : The title of the banner has a great impact on the viewers. Try to give unique title to your banner, but remember the title you give should strike the brain of the visitors.

5. The most effective words that you can use in your banner design is “Download the free trial or free download” :When you will mention these words in your banner ad, you will find more viewers attracting towards your website. For example: If you say download the free trial of banner maker software, then the ones who are interested in banner making with some free software, will definitely click that link to download that software and to experience its features.

6. Text on your banner should be short, simple : Try to explain things in simple way. Always keep the explanation about features etc in simple short sentences. Its a fact that most of the viewers don't like to read large amount of text.

7. Highlight the hyperlinks with some colors: You can use any according to your choice to in order to highlight the important hyperlink. However Blue will always be a best option as a general viewer will have blue color as indication of a link.

8. Add new banners after sometime : You should keep updating new banners periodically so as to keep the users interested in hope of something new, as most of the people always like to find something new.

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