Banner
ads are an attractive medium for
advertising which quickly grabs the attention of the visitors.
Designing and implementing these ads is very important to utilize
their full power. The success of online marketing depends upon how
far you have succeeded in putting right efforts to build banners. You
have to take care of everything from banner size to color combination
and animation… and of course the position of ads. In this blog
post, some proven tips are given which will really boost your ads’
performance.
- Design simple and clear banners – Keep the things simple in order to get visitors’ attention. Simple design makes quality banner advertisement.
- Focus your target clients – In banner design, it should be the first goal to target your clients. Thus, you need to understand what your clients are expecting from your business.
- Keep your brand in the banner – It is recommended that you show your brand name on the banners. Branding helps the viewers to remember your site. Put your URL and logo on the advertisement at the top or in the lowest corner.
- Ask questions through banners – This is an intelligent idea to call the visitors. When some questions are there, it strikes the visitors to look for answers. So, it is a good Call-To-Action.
- Placement of banners – Even though your banner design is not good, but when it is placed on a hot position, it wins. Such hot positions include top, top right, middle, top left.
- Use right banner design software and tools – If you are confused regarding what tools should be used to design banner ads, go for Banner Designer Pro. It really works well & makes attractive banner designs.
- Gimmicks also attract the eyes of the visitors – Gimmicks really work well. Put flashy and catchy text or objects over the banners. Colorful gimmicks add even more value & rich looks to the ads. However, take care not to overload the graphics.
- Give equal importance to text – A banner advertisement is incomplete if it has only animation and graphics. It should have the text too. Include questions or slogans or offers in the banners. Proper balance needs to be maintained between animation & text.
