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Wednesday, May 7, 2014

Major Benefits of Designing a Banner by Professional

Banner Ads are preferably the latest means of marketing among companies but due to the implications of internet marketing, it is quite difficult to launch the business online and it can cost more without proper planning. Despite of this, the popularity of online marketing is increasing continuously. Moreover, Digital Technology leads to the advancement of banner advertising. Even, a number of banner maker software has been launched in the market that provides a platform to you to design your banner as per your choice. If you are a beginner in banner designing, you should hire a professional to design for you since professional banner design has the following benefits:

1. Grab Customer’s Attraction:
 
Professional Banner Ads are focused to grab attention of the targeted customers so that the CTR of your website would increase. A banner design helps you to advertise products and services of your business through internet. A professional graphic designer is the one that contributes his efforts to achieve success through banners.

2. Trendy Look with Suitable Theme:
 
A trendy banner with appropriate theme leads to the increment of traffic and customer reviews to your business website. A professional designer designs a banner with add up of your company’s quality logo to build positive impression, about your product, on the mind of the viewers. Hence, to improve the style and tone of the banner you should require a professional designer.

3. Target the Potential Clients:
 
Professional designers design the banner ads in such a way that it could promote the desired product and can target the potential clients in a quicker time. As internet is the only place where persons from various countries and cultures, can be found together, so it provides a wide panel of audience to target for your services and products. However, you should know about the niche market regarding your services on the internet to advertise you banner ads there. If you select the wrong niche market, it will cost you by time and money both without any benefit.

4. Easy to Remember Banner Ads:
 
The banner design should be trendy and easy to remember. However, you might get confused about the selection of designs, fonts and styles that could be easily memorable. In this contrast, a professional designer helps you to select the design and other requirements as per your choice.

5. Simple and Easy Perpetuation:
 
A professional designer works on a banner design on K.I.S.S. basis i.e. Keep It Simple & Short. This theme provides the banner a prominent feature of easy maintenance. It means that if you want to change or remove any thing from banner, you can do it without any complication. Therefore, you need not to worry about the synchronization of your banner ads.

Wednesday, April 16, 2014

Tips to Design Authentic Graphic Banner Ads

With the boon of the advertising world, banners ads are also becoming popular. Various types of banner design software are present in the markets that are used to design banner ads. You are able to choose a static, or a graphic banner to these banner making software. The first and the utmost important perception, to design a banner, is what you want to say to the others with your banner ads. If you are being prepared with the content, check out the following designing tips to give your banner a trendy look:
  1. Design your ad facile and uncluttered along with a content that can be read easily. All information related to the campaign would be induced in this content.
  2. Add graphics and animation to your banner ad sporadically. It means that you need not to use animation in excess.
  3. Do not let the animation to interrupt your design and content you have written.
  4. Apply animation in the banner about ten times to initiate a loop of it. Excess of loops could irritate the users.
  5. Do not employ excessive Flash since it creates large files and large files take more time to load on the web. Therefore, compressed JPEGs, and GIF files would be appropriate for your banner and it will provide a quick response.
  6. Always use your company’s logo in your banner ads for branding since it is extremely important for a company.
  7. Mention the content and call to action on the first page of your banner so that the user can stop the animation and can respond to your ads.
  8. Always use bright colors in your banner like green, yellow and blue, but avoid the use of red color.
  9. Try to use “Click here” and “Submit” call to action words, these would help to improve the Click through Rate (CTR) and Conversion Rate.
  10. Always link your banner to your web page. It will help the user to look through your web page without searching it throughout the net.
  11. Update your banner ads after every two or three weeks, it will not let the user to be bored with same campaign.
  12. Always test your banner before actually publishing it on the web. Moreover, this will provide you to check the animation and effects that you have added, working properly or not. Now, publish the banner that is working properly and drop those in which faults are present.