With
the boon of the advertising world, banners ads are also becoming
popular. Various types of banner design software are present in the
markets that are used to design banner ads. You are able to choose a
static, or a graphic banner to these banner making software. The
first and the utmost important perception, to design a banner, is
what you want to say to the others with your banner ads. If you are
being prepared with the content, check out the following designing
tips to give your banner a trendy look:
- Design your ad facile and uncluttered along with a content that can be read easily. All information related to the campaign would be induced in this content.
- Add graphics and animation to your banner ad sporadically. It means that you need not to use animation in excess.
- Do not let the animation to interrupt your design and content you have written.
- Apply animation in the banner about ten times to initiate a loop of it. Excess of loops could irritate the users.
- Do not employ excessive Flash since it creates large files and large files take more time to load on the web. Therefore, compressed JPEGs, and GIF files would be appropriate for your banner and it will provide a quick response.
- Always use your company’s logo in your banner ads for branding since it is extremely important for a company.
- Mention the content and call to action on the first page of your banner so that the user can stop the animation and can respond to your ads.
- Always use bright colors in your banner like green, yellow and blue, but avoid the use of red color.
- Try to use “Click here” and “Submit” call to action words, these would help to improve the Click through Rate (CTR) and Conversion Rate.
- Always link your banner to your web page. It will help the user to look through your web page without searching it throughout the net.
- Update your banner ads after every two or three weeks, it will not let the user to be bored with same campaign.
- Always test your banner before actually publishing it on the web. Moreover, this will provide you to check the animation and effects that you have added, working properly or not. Now, publish the banner that is working properly and drop those in which faults are present.
