Tuesday, April 17, 2012

Some Basics of Banner Design

Are you from technical field? Do you think it is interesting to create banners for web pages? Well, according to me, creating banners is quite an interesting thing because it arouses my mind to have innovative ideas for banner design. For your information, I must tell you that the more attractive your design is, the more traffic you will get towards the banner and induce the viewers to click through it.

But before you start with your banner making process, you must read the following facts related to the process:

Banner making process is mainly divided into 2 categories – (1) Incoming and (2) Outgoing. The incoming process is related to designing banners that have to be placed on several websites and they will divert the traffic and visitors to your own website, when the visitors will click on them. On the other hand, the outgoing process is related to designing banners which will be placed in your site and will divert the visitors to other sites. 

It is important that you first envisage in your mind the purpose and theme for creating your web banner. The whole idea should be developed at an early stage. It would be very difficult for you to just run the banner software and start creating web banner directly. The type of website where you will be placing your banner advertisement should also be known in advance.    

Some people look for banners in other websites and copy their design to create similar advertisement. This is totally wrong technique and is considered as a crime in the eyes of Google. Moreover, it will not bring desired traffic, as the visitors would have found the same design in other web pages also. So, my advice is do not copy the design from any website. You can get different ideas from few banners, but avoid ditto copying. You can also take the help from banner templates available in banner design software

Lastly, I would say that do not place too much text on your banner… and don’t make it very congested. Make it sober and simple, and the content should be understandable easily. Buy banner software very carefully.

0 comments:

Post a Comment